Telco Ai Leaders: Usman Javaid
Orange is pioneering the adoption of Generative AI, both for their own operations and also through innovative new services for their enterprise customers.
Orange has been at the forefront of innovation in the field of AI, and Usman Javaid is at the head of that innovation wave.
Filmed live at the Global NaaS Event in Dallas Usman, the Chief Products & Marketing Officer at Orange, delves into how AI is transforming the landscape for network operators and the necessary evolution of networks to harness the full potential of AI and Generative AI.
He describes how they’re not just offering ‘gold’ with their AI solutions through the Live Intelligence platform, a new multi-LLM solution aimed at democratizing access to GenAI; they’re also empowering enterprises to become AI-ready with trusted and secure digital infrastructure.
In the interview he dives into how AI is revolutionizing digital infrastructure for enterprises, covering Connectivity, Cloud, and CyberSecurity. A shining example? The Paris Olympics, where Orange delivered the most connected and secure experience, showcasing a digital infrastructure primed for AI scale.
Generative AI
One of the areas where Orange has made significant strides is in the implementation of Generative AI.
Enterprise users are keen to figure out how generative AI (GenAI) can help them with their digital transformation strategies and that’s something Orange Business, the enterprise services division of the Orange Group, is focused on enabling right now, Usman explains in this interview.
He also discusses how Orange Business is enhancing its cloud, security and connectivity services offerings to business customers. Orange has recognized the potential of Generative AI in improving their services and customer experience. They have invested in research and development to create innovative applications of this technology.
One of the key areas where Orange is using Generative AI is in network optimization. By training generative models on vast amounts of network data, Orange is able to generate optimized network configurations that improve performance and efficiency. This allows Orange to provide better network coverage and faster internet speeds to their customers.
Orange is also leveraging Generative AI in customer service. By analyzing customer interactions and feedback, Orange has developed generative models that can generate personalized responses to customer queries. This not only improves response times but also enhances the overall customer experience.
Orange’s utilization of Generative AI demonstrates their commitment to innovation and improving customer experiences. By leveraging this technology, Orange has been able to optimize their network performance and provide personalized customer service.
As Generative AI continues to evolve, we can expect Orange to further enhance their services and stay at the forefront of the telecommunications industry.
