Cignal’s New Pilipinas Live Shorts Leverages Quickplay Shorts for Verticalized Short-form Video Content
Pilipinas Live Shorts is a feature of the Pilipinas Live sports streaming app, launched by Cignal in 2023, designed to enhance fan engagement with Filipino athletes.
As Sports Video reports Pilipinas Live Shorts will use Quickplay Shorts to identify, clip and verticalize short-form video content from VOD and Live-to-VOD assets and to enable an infinite vertical scroll, social-like experience.
Pilipinas Live Shorts is a feature of the Pilipinas Live sports streaming app, launched by Cignal in 2023, designed to enhance fan engagement with Filipino athletes.
It offers bite-sized, exclusive short-form videos showcasing athletes’ lives beyond sports, including their hobbies, lifestyles, travel, fashion, and fitness routines.
Powered by Quickplay Shorts, the feature allows influencers and athletes to create and share user-generated content (UGC) with tools like filters and emojis, fostering a social media-like, infinite-scroll experience.
It includes game highlights, behind-the-scenes footage, and content from top Filipino sports stars like Vanie Gandler, Fifi Sharma, and Pauline Lopez. Available globally on the Pilipinas Live app, it aims to connect fans and athletes interactively, complementing live and on-demand coverage of events like the PBA, UAAP, and major global tournaments.
Micro dramas
This could be followed by a ‘micro drama’ media strategy.
Micro dramas are a form of short-form video content, typically 1-2 minutes in length per episode, that have gained popularity, particularly in Asia, as a form of addictive, mobile-first entertainment. They often feature fast-paced plots, cliffhangers, and a limited number of characters, making them easy to consume in short bursts. These “duanju” as they are known in Chinese, are often adapted from Chinese web novels and are designed for vertical viewing on smartphones.
Pilipinas Live Shorts, powered by Quickplay’s innovative platform, could launch a microdrama service featuring original and partner-produced bite-sized stories by leveraging its existing infrastructure and sports-centric audience.
The Quickplay Shorts tool, designed for creating vertical, mobile-optimized videos, is ideal for producing serialized microdramas under five minutes, perfect for on-the-go viewing. By crafting Filipino-centric narratives, such as sports-themed stories about athletes’ struggles or triumphs, Pilipinas Live can engage its global fanbase, particularly the Filipino diaspora, while expanding into diverse genres like romance or thrillers.
Partnerships with local filmmakers and international platforms like Dashflix can deliver high-quality content, while user-generated microdramas from influencers and athletes, enhanced by Quickplay’s creative tools, foster interactivity.
The service can integrate seamlessly into the Pilipinas Live app, using data-driven recommendations and gamified features like rewards or live chats to boost engagement, especially among Gen Z. Monetization through freemium access, pre-roll ads, and in-app purchases can drive revenue, while athlete-led promotions and viral social media campaigns ensure visibility.
By blending sports and entertainment, Pilipinas Live Shorts can differentiate from platforms like Cignal Play Microdrama, establishing itself as a unique hub for compelling, culturally resonant microdramas that captivate both local and global audiences.
